Many a times we get customers who are reluctant to publish important information on their website. This information may include their business address or phone number or sometimes even their product information because they fear that they have too many products or the information changes too often. The issue with not including information is that search engine’s have a hard time connecting their website with the keywords they are interested in. Failure to provide a business address hurts their local listings. Having right content, a website that is easy to navigate and rich unique content is a must for a properly optimized website. Please watch the video below right from the horses mouth on SEO.